More Than Downloads: Developing A Marketing Funnel For Mobile Apps – Whiteboard Wednesday

https://www.youtube.com/embed/8w3QHmLwaUk Today we're going to talk about why downloads don't really matter to your apps. If you go back to the beginning of the early points of the app store when brands were first starting to move into the app store, there was kind of a straightforward but murky process about determining how successful your apps were. You had the app store, to the number