There’s a reason why you should seek out a consultation, and this is a service we gladly provide. First, the app space is a new market and there’s a lot of money to be made, or to be lost depending on the information that you have. Second, app developers, local businesses, entrepreneurs, professionals and artists have great ideas; yet they need to solve a series of issues with their mobile app project. They need to understand the dynamics of the marketplace and understand what they truly want.
Like any other product sold on the market, what kind of return on investment can I expect if I invest my money? And is there a demand for my offer? This is no different with apps. What is the total cost and when will I reap the benefits of the investment? These are the questions that need an answer, and we solve these problems for you.
A fine tuned marketing campaign generates more leads and sales for app developers who care to treat their app like a business.
The first thing you’ll notice is how crowded the marketplace is: over 2 million apps on both Android and Apple. This number keeps growing every day. However the size of the marketplace is not synonymous with market saturation. Far from it. Rarely any new app ever makes money in the app stores. Majority of them don’t earn one cent. Why is it? If you create a new product, you expect it to earn you money, or recoup your initial investment bare minimum.
The reason why most apps don’t make money has many causes. One of them being that app developers treat their apps like a hobby, not like a real business. In a real business there are lots of focus, consideration, thorough thinking, resources, planning, and strategy that go into turning your idea into a viable successful business model. For some odd reasons this aspect is neglected in the app space. Just because you can code an app in the space of a weekend, and upload it the next day doesn’t mean it will sell. App developers like to dive in and start creating immediately, without taking the proper steps ahead of time. This is why most apps that aren’t making money were poorly conceived from the start.
Often they operate on a shoestring budget, which is why they tend to upload a myriad of applications at once, hoping that one will stick, and drive sales when others fail. This explains the staggering number and why most don’t earn money. This is the wrong approach however.
The other reason besides the lack of funds is poor budget management. Blowing through a budget is another common developer mistake we have observed on a regular basis. They spend 80% on development and 20% on marketing. And there are a few main reasons why this happens. They estimate the budget wrongly from the start; they fail to plan for all components of the project, and there are the unexpected costs.
When you book a one-on-one consultation with us, we will answer these questions for you. We will show you the results you can expect from your investment. No more guess work, you can weed out risks of errors that usually suck up your time, money and energy.
The sole objective of a successful app campaign is to maximize sales and to be profitable. Based on your input, our market research and the goals you set for your campaign, we can show you when you will hit your objectives. We will devise and execute a marketing plan tailored to your needs and will get you the sales and downloads that you want for your application.
If you’re an app developer and you need sales for your app we can help, we will show you every steps you need to take to transform your idea into a successful app business. Please get in touch with us for a one-on-one consultation. You can submit your app information in the submit your app form too. Once we have your details, we’ll schedule a phone call to learn more about your app.
If you’re a business owner and you need more sales for your business we can help you. We’ll show you how you can make a good return on investment with a mobile app. Please get in touch with us and so that we can learn more about your business. Once we know what your goals are we will consult with you on the next steps to take going forward.