App developers face 8 major obstacles when they take on a mobile app development project. First there’s the size of the marketplace. They need to understand who their target audience is and what they want. Second is the design and functionality elements, which need to appeal and garner as much interest as possible. Third, is the short attention span of users. They need to engage and grab users interest from the onset and stand out from the competition. Fourth is the user experience, which depends greatly on design, functionality and engagement to succeed. Lastly, are the 4 final elements that will do the leg work inside the app stores: app SEO & rankings, app description, price and reviews. Mastering these 8 factors altogether is the formula for a winning and successful campaign. It’s fundamental.
The sole objective of a successful app campaign is to maximize sales and to be profitable. Based on our market research and the goals you set for your campaign, we can show you when you will hit these objectives. We will devise and execute a marketing plan tailored to your needs and will get you the sales and downloads that you want from start to finish. We offer the following marketing solutions to help you with sales:
• “App SEO,” or ASO is to rank your app high in the search results
• “Social Blitz,” to run and manage your social media campaign
• “Website & SEO,” to build a presence on the Internet and rank your website high in the search results
• “News Blitz,” we submit press releases and your app to PR, Blog and Review Sites
• “App Discovery,” this is a comprehensive package that encapsulates the packages above
A fine tuned marketing campaign generates more leads and sales for app developers who care to treat their app like a business.
The main function of App SEO package or ASO is to rank high inside the Apple and Android stores (Google Play). The success or failure of your app depends first and foremost on the visibility and searchability you’re capable to garner in the app stores for your app. Keyword research and the right app category play an essential role. ASO is in constant evolution because of the market dynamic, which necessitates from time to time teaks and adjustments to keep up with the algorithm changes. With this package you will improve the App Store Optimization of your app significantly. This program performs necessary app tweaks from time to time resulting in a much higher download rate.
This package will submit your app to major app directories, press releases sites, blog sites and app review sites. We utilize these digital tools primarily to garner the attention of the public and to leave a positive footprint on the Internet and to drive massive targeted traffic to your app and website. The more assets we can build across the web pointing at your app and your website, the more traffic, sales and downloads you will get. Search engines pick up on this information easily, which often results in a major traffic boost. This happens especially when those link come from authoritative websites. The more authoritative the higher you will rank in the search engines.
With this package we will create a website on the Internet for you that will help you sell your app. This website is SEO-optimized for the search engines and will send traffic from the Internet to your app URL in the app stores. The website is the front store of your app. It features the benefits, features, and all the useful information users are looking for to buy and download your app. It has text, video, and downloadable PDF files, as well as an app promotional kit for bloggers and news outlets. The more information you can provide to potential buyers on the website, the more mobile applications you will sell.
The Social Blitz package is primarily used to drive massive traffic from Social Media to your app. Social Media and its viral nature gives app marketers an unfair advantage compared to traditional paid advertising methods. We rely on the viral reach of Facebook, Instagram, Twitter, YouTube, and other networking channels, to maximize sales and get a better ROI for our campaigns. Another great feature of Social Media is the retargeting campaigns that we can leverage to our advantage like no other. Retargeting campaigns have the benefit of capitalizing on missed opportunities to make sales in the future. They follow users on the Internet for as long as needed and display the ad wherever the user happens be until he commits to buy and download the app.
The app discovery package is a comprehensive package that encapsulates most of the features of the packages listed above. If you want to hit a home run with your app campaign you will need this package. It checks all the boxes from the onset – from App SEO, News Blitz, Website & SEO and Social Media Blitz. With the right budget you will be able to achieve far great results, attract the right audience, achieve your goals very quickly and recoup your initial investment in no time. We will create a massive footprint on the Internet so large with many assets spread across the web that it will be impossible to turn the faucet off once they’re on. If you’re targeting 500,000, 1 million downloads and more, this package is definitely for you. It is designed to maximize sales of your app at every level possible.
If you’re an app developer and you need sales for your app we can help. Please get in touch with us for a one-on-one consultation and submit your app information in the submit your app form. Once we have your details, we’ll schedule a phone call to learn more about your app. When we know more about your goals we will consult with you on the right path to take going forward.
If you’re a business owner and you need more sales and clients for your business we can help you. Please get in touch with us and schedule a phone call so that we can learn more about your business. Once we know what your goals are we will consult with you on the next steps to take going forward.
It takes between 2-4 weeks to draft a marketing plan for your business, depending on the size and scope of the project after the initial consultation. We collect data from various sources for your project and gauge the project cost from start to finish. Upon putting the plan together we will invoice you the total expenses for the duration of the campaign.
It depends on the size and scope of the project at hand. An app with over a million downloads needs more resources and planning than an app with say 100,000 downloads. Generally speaking the bigger the download figure the longer the campaign will be. An app campaign can last for a period of 6 months to 12 and more.