Category: mobile user acquisition

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Understanding Mobile App Business Models September 2, 2019

Understanding Mobile App Business Models

https://www.youtube.com/embed/7oBZdWW4Xsk We're going to look at the various business models that you can use to make money on your apps. A successful business model maximizes the lifetime value (LTV) of every user, while delivery the best experience. You'll want to evaluate all revenue stream options and pick a strategy that includes some sort of hybrid monetization model. At a high level, Mobile has three categories

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More Than Downloads: Developing A Marketing Funnel For Mobile Apps – Whiteboard Wednesday August 26, 2019

More Than Downloads: Developing A Marketing Funnel For Mobile Apps – Whiteboard Wednesday

https://www.youtube.com/embed/8w3QHmLwaUk Today we're going to talk about why downloads don't really matter to your apps. If you go back to the beginning of the early points of the app store when brands were first starting to move into the app store, there was kind of a straightforward but murky process about determining how successful your apps were. You had the app store, to the number

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