Category: mobile user acquisition

Downloads. Installs. Sales.

Understanding Mobile App Business Models

We’re going to look at the various business models that you can use to make money on your apps. A successful business model maximizes the lifetime value (LTV) of every user, while delivery the best experience. You’ll want to evaluate all revenue stream options and pick a strategy that includes some sort of hybrid monetization…
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More Than Downloads: Developing A Marketing Funnel For Mobile Apps – Whiteboard Wednesday

Today we’re going to talk about why downloads don’t really matter to your apps. If you go back to the beginning of the early points of the app store when brands were first starting to move into the app store, there was kind of a straightforward but murky process about determining how successful your apps…
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